Fiat Chrysler Automobiles or FCA is now an official entity listed on the New York Stock Exchange. The listing of the merged entities happened on the 12th October 2014 New York Eastern Time and brings an end to the years of Fiat buying Chrysler bit by bit.


The newly-elected CEO of FCA is Sergio Marchionne whose office will be in the company’s new global headquarters in London, United Kingdom. His immediate boss is the new chairman of the board John Elkann. Elkann was born in 1976 and is the grandson of Gianni Agnelli. Agnelli was the one who globalised Fiat, the company co-founded by his own grandfather Giovanni in 1899, and his surviving family still controls it.


FCA is a multi-brand company consisting of at least 8 passenger car brands. The company announced, through its CEO Marchionne, that repositioning of some brands would take place over the coming years. For example, Chrysler would reposition itself against the likes of Volkswagen, Chevrolet and Ford, while Jeep would take care of the growing SUV trend globally.


Alfa Romeo would be re-injected with oozes of capital and resources in order to take on the German trio of Audi, BMW and Mercedes-Benz. Fiat will remain mainstream while Maserati would take on the likes of Rolls-Royce. Lastly Ferrari will stay exclusive, but could increase its sales footprint and be able to move up to 10 000 units per annum if the market requires it.

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