NISSAN SPONSORS TENNIS ACE NAOMI OSAKA

Naomi Osaka, the 20-year old tennis star who recently won the 2018 US Open by beating court queen Serena Williams, has signed a 3-year endorsement deal with Nissan. Being partly of Japanese descent herself – her mother is Japanese, father is Haitian – Osaka seems a good fit for the brand. She will not specifically endorse the GT-R though, as largely happened with Usain Bolt, but will appear for the entire brand.

“This week has been a dream come to life, and I’m so honoured to represent Japan and Nissan on the world stage,” Osaka said. “I was drawn to partner with Nissan because of its strong Japanese DNA and global competitive spirit. The brand is always challenging expectations, and I look forward to bringing its vision for driving excitement to new audiences around the world. Growing up, my dad drove a Nissan. So being able to be a brand ambassador now, it feels like I’ve come full circle.”

Although she left her country of birth Japan for the US at the age of three, many in that country still take her as one of their own. She is said to be the first person of Japanese origin to win a singles Grand Slam tournament.

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