INFINITI CEO DE NYSSCHEN JUMPS TO CADDILAC

Almost exactly two years into his job as CEO of Nissan’s Infiniti division, Johan de Nysschen has now resigned and then been appointed as the new head of General Motors’ Cadillac brand. Mr de Nysschen takes on his new assignment on 1 August.

 

2014 Infiniti Q50.

2014 Infiniti Q50.

De Nysschen first worked for BMW in his native South Africa, then Audi SA, then Audi globally. Having been poached from Audi by Nissan / Renault CEO Carlos Ghosn in July 2012, de Nysschen who holds an MBA from the University of Pretoria, is now going to report directly to GM President Dan Ammann and will be based in Detroit, USA.

2015 Cadillac ATS Coupe 1

The 2015 Cadillac ATS Coupe will be one of the products de Nysschen oversees.

 

According to GM, “de Nysschen will be responsible for all aspects of Cadillac globally including sales, pricing and network development, strategic brand development and marketing and product portfolio planning, including critical input for product engineering and design.”

2015 Cadillac ATS Coupe 2

“Johan brings to our company vast experience in the development and proper execution of luxury automotive brands,” said Ammann. “With over 20 years in this exact space, especially in the development of the Audi brand, his track record proves he is the perfect executive to lead Cadillac for the long term.”

 

It will be very interesting to see what his take is on Cadillac possibly making another return to Mzansi, following its pullout several years ago.

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