As part of a restructure across some African markets, Fiat Chrysler Automobiles (FCA) is pleased to announce the appointment of Ismaeel Hassen as CEO for South Africa. Out-going CEO, Pierre Martin Bos will now head up Morocco.

“The global pandemic has placed many challenges on the global automotive industry, along with many new opportunities,” said Pierre Martin Bos, out-going CEO of FCA South Africa. “I am very grateful to have had the opportunity to lead the South African market for FCA as our brands have shown a strong growth and potential over the past year. Whilst I am incredibly sad to have spent less time in South Africa than I thought I would, I leave the market in very capable hands with Ismaeel at the helm and a team who has seasoned itself very quickly.”

No stranger to the FCA family, Ismaeel returned to South Africa in August last year after spending just over a decade in the Middle East launching many of the FCA brands and developing the network with General Distributors. His experience extends across Sales, Product, Marketing, Logistics and Aftersales – knowledge that will be invaluable in growing these areas of FCA in South Africa.

“FCA has an amazing portfolio of brands that provide a product for every customer profile. I was as excited to return to South Africa as I am with this new opportunity to lead these prestigious brands in SA as well as Right Hand Drive Africa,” said incoming CEO, Hassen. “I know I can make a positive and immediate difference to these exciting brands. I will be working closely with our current and future network partners to ensure that we re-affirm our presence and commitment to the market, offering global award winning products with aggressive consumer offerings within a customer-centric best-in-class network.”

Hassen holds an MBA from the University of Wolverhampton in the United Kingdom. His appointment is effective immediately.


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