REID BIGLAND NAMED NEW ALFA ROMEO AND MASERATI CEO

Fiat Chrysler Automobiles as announced that Reid Bigland will take over from Harald Wester as CEO of Alfa Romeo and Maserati. Bigland was previously Senior Vice President – Sales, FCA – North America; Chairman, President and CEO, FCA Canada Inc.; and Head of Alfa Romeo Brand, FCA – North America. Lots of titles for one guy yes, but apparently that’s what he needed to head up two of the most prestigious FCA brands.

 

“I am thankful for the work Harald has carried out in the last few years,” said FCA CEO Sergio Marchionne at the announcement, “establishing a sound technical framework for our two premium brands and which has culminated in the recent launch of the Maserati Levante and the Alfa Romeo Giulia. It is time now for our efforts to be directed towards the global commercial expansion of these two brands, and I can think of no one better than Reid to fulfil that mission.”

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